Social media management
We plan it, make it, publish it, reply to the people who get in touch and tell you what it did. No content mill, no long contract, no junior learning on your brand.
The person on the call is the person who would run your accounts.
A note from us: nobody has ever come to us because they were not posting enough. They come because the posting stopped meaning anything. So we start with what the account is actually for, and then we make every post earn its place. Decide first, post second. Give us the first month and you will know exactly what your channels are meant to do.
Where we work
Chosen on where your customers already are, not on where everyone else is posting.
Where we come in
They arrive in different words and they are usually the same problem underneath.
Five posts a week, respectable likes, and not one person in the pipeline who can be traced back to any of it. The channel is being fed rather than used, and nobody has stopped to ask what it is supposed to produce.
It happens everywhere and it is nobody's fault. Social lands on whoever is youngest, on top of their actual job, with no brief and no cover when they are on holiday. It shows in the work and it is unfair on them.
Thirty squares in a spreadsheet, a national day for every one of them, and almost nothing about what you sell or who buys it. Volume is easy to deliver and easy to invoice. It is not the same as management.
What we run
Most clients take the lot. Some take two or three because they already have the rest covered in-house, and that is a perfectly sensible way to buy it.
We go through what you have, what the competition is doing and what your audience actually responds to, then decide which channels deserve your time. Sometimes that means dropping one. A dead account nobody has posted on since 2023 does more harm than no account at all.
Posts, reels, shorts, carousels and stories, written and made to your tone of voice rather than to a template. We direct what needs shooting, work with what you already have, and build a small library you can reuse instead of starting from nothing every Monday.
Comments, messages, mentions and reviews, answered in your voice and within the day. This is the part agencies quietly skip, and it is the part that turns a follower into an enquiry. Anything that needs a real answer from you gets passed straight over.
Meta, LinkedIn, TikTok and Pinterest, built as campaigns with a job to do rather than boosted posts. Tight audiences, proper testing, and a budget that moves towards whatever is working. The account stays in your name and on your card.
Where it fits the brand, we find the right creators, brief them properly and handle the contracting. Small and relevant beats large and borrowed almost every time. We will also tell you when a creator campaign is the wrong answer for your market.
One page a month in plain English: what we did, what it moved, what we are changing and what we want from you. No forty-slide deck, no screenshot of a dashboard you already have access to.
We run our own channels the same way, including the in-house ventures such as TWV Store and TWV Sport, so the approach has been paid for with our money before it is paid for with yours.
AI and social
AI is very good at the middle of the job and poor at the ends of it. It will not decide what your brand should stand for and it should never be the thing that answers a complaint. In between those two, it takes a great deal of grind out of the week, which is why our costs are lower than they were three years ago.
How we use AI across the agencyA single afternoon of filming gets cut, captioned, reframed for each platform and scheduled. The expensive part is the idea and the camera, and neither of those is automated.
Captions and variants start in a model trained on your tone of voice, then a person rewrites them. If a post reads like it came out of a machine, it does not go out.
Every comment, mention and review sorted by sentiment and urgency each morning, so the ones that matter reach a person quickly instead of sitting unread for a week.
A named human reviews anything published or sent. In regulated sectors that step is written into the process and documented, and in every other sector it is what keeps the quality up.
How it runs
The first four weeks look different from the rest, because most of the value sits in the decisions rather than the posting.
Access, analytics, competitors and your last six months of posts. We come back with what to keep, what to stop and which channels are worth the money.
One page covering the angle, the pillars, the posting rhythm and what each channel is for. Then the first fortnight of content, made and approved by you.
Publishing, replying, watching what performs and moving next week towards it. You see everything in advance and can veto anything, though most clients stop looking by month two.
One page, twenty minutes, in plain English. What worked, what we are dropping, what we need from you, and whether the money is better spent somewhere else next month.
Monthly is the common one, but it is not always the right one, and we will say so on the call.
An audit and a working session for teams who want to keep running social themselves.
We run the channels as an extension of your team, with one senior person named on the account.
A fixed run with a start and a finish: an opening, a product drop, a rebrand or a season.
Everything is quoted before anything starts, so you see the scope and the number on one page and decide from there. Ad budget is separate and stays on your own card, where you can see it.
What we measure
Anyone can buy a following. It takes about a fortnight and roughly forty pounds, and it will do nothing for you except make the engagement rate look terrible for the next two years.
So we report on the things that connect to money. Growth still gets tracked, because it does matter over a year, but it sits at the bottom of the page where it belongs rather than at the top where it flatters everybody.
If the only thing that went up last month was the follower count, we have not done our job and we will say so in the review.
Before you ask
You do, throughout. The accounts stay in your name, the ad accounts stay on your billing, and every file we make is handed over in a folder you control. If we part company you keep the lot, including the plan, the templates and the content library. Nothing we build should be hard to walk away from.
No, and the difference matters when you are deciding what to buy. Management is the running of your own channels: planning, making, publishing, replying and reporting. Marketing is the reach and the revenue: paid campaigns, creative testing and creators, aimed at people who have never heard of you. Most clients want both eventually, and there is a full explanation on the social media marketing page.
As often as we can post something worth reading, which for most businesses is three or four times a week per channel rather than daily. We would rather give you nine strong posts a month than thirty forgettable ones. If a competitor is posting daily and it is working for them, we will look at why before copying it.
No. Plenty of businesses have no reason to be there and we will tell you if yours is one of them. The reverse also happens: companies who are certain their customers are not on TikTok, when the data says otherwise. The channel list comes out of the audit, not out of fashion.
It helps enormously and it is not compulsory. Faces outperform logos on almost every platform, so if anyone is willing we will make it as painless as possible and shoot a month in one afternoon. If nobody is willing, we build the content around product, place, process and customers instead.
Yes, and we prefer to run them together. Organic tells you which ideas people actually respond to, and paid puts money behind the ones that already proved themselves. Running them in separate places, or with separate agencies, wastes most of that advantage.
Community management and paid can move within weeks. Organic reach on a neglected account usually takes two to three months before the trend is clear, and anyone promising faster is either lucky or guessing. We agree at the start what we expect to see by day ninety, and we review it against that honestly.
It depends on the number of channels, how much content is being made and whether paid is included, so we quote it after the first call rather than putting a package price on a website. You get the scope and the number on one page before anything starts, and it does not change without you agreeing to it.
Also worth a look
Social sends people somewhere. What happens when they arrive decides whether any of it was worth doing.
Book a call
Bring your channels up on the screen and we will go through them with you. You will leave with at least one thing worth changing this week, whether or not you ever hire us.
Book a call