Partners promote what pays well and sells easily. Most programmes manage one of the two.

A network gives you reach, handles payment and takes a fee for it. Running it yourself gives you control and lower fees and needs tracking software and somebody to administer it. Small programmes usually start on a network and larger ones often move in-house or run both. We will cost the two side by side before you commit to either.

There is no right rate, only a sum. Start with the margin on an average sale after returns, decide how much of it you can give away and still make a profit, then compare the resulting earnings per hundred clicks with what your partners could earn promoting somebody else. The offer lab above does exactly that.

Long enough that a publisher whose readers decide slowly is still paid, and short enough that you are not paying for sales that were already happening. Thirty days is common and the right answer depends on how long your customers take to decide. What matters most is that it is published and does not change quietly.

Both, depending on how they are managed. They can reach price-sensitive buyers who would otherwise go elsewhere, and they can also take credit for sales that were already decided. The answer is rules written down in the terms, and a check on where discount-code sales come from before the next commission run.

UK advertising rules expect it to be clear that a link earns money, in a place people will see before they click. The ASA and the CMA both publish guidance, and it is updated, so check the current version. We build disclosure into the page design instead of leaving it to a footer.

Yes, selectively. We start with the handful who genuinely fit your product and audience, and write to each of them individually. A mass email to a hundred publishers gets a handful of poor replies. A good message to ten gets a conversation.

Yes, and we run our own, so the publisher side is not theory. The Affiliate Choice case study sets out what we changed on a library of 68 guides and what we can and cannot prove about the result. The usual gains are in choosing programmes, tracking each page and keeping the best ones current.

It is the first thing we do. Partner-reported, network-reported and shop-reported sales will never match exactly, because of returns, reversals and timing. The aim is to understand the size and direction of the gap, and to pay on your own order records.

No. The offer lab, scorecard and earnings sums run in your browser. Nothing is sent to us, nothing looks up your programme, and everything disappears when the tab closes. If you copy your score, that copy goes to your own clipboard. Our privacy notice covers the rest of the site.