LinkedIn marketing and lead generation
Your company page can support the sale, but people still buy from people. We turn the expertise already inside your business into credible profiles, useful content and a measured route from recognition to conversation.
You are the marketing department, the salesperson and the person doing the work. We make LinkedIn earn its time by sharpening what you are known for, building a repeatable content system and starting conversations that do not read like automation.
Three minutes, twelve questions, no email needed to see or copy your result.
Helping operations teams remove the expensive part of a process, with proof rather than promises.
I help independent retailers turn passing interest into repeat customers.
United Kingdom · Contact info
What we run on LinkedIn
A joined-up system, not a content calendar marooned from sales.
Where we come in
LinkedIn looks busy. The sales pipeline does not. Usually the gap is one of these.
You are visible enough to feel exposed and not clear enough to be remembered. Usually the gap is one of these.
The page publishes announcements to people who already know the name while the experts buyers would trust remain invisible. We put those people at the centre and let the page provide the proof behind them.
Impressions climbed, followers grew and everybody received a green arrow. Nobody can show which post started a sales conversation or which conversation became work. We build that line before adding volume.
Connection, pitch, follow-up, silence. The system is efficient at creating rejection. We replace the sequence with account research, relevant triggers and messages a real person would plausibly send.
Founder. Consultant. Director. All true, none useful. The person landing on your profile still has to work out who you help and why you are different. Most will not do the work.
The idea was useful and the comments were kind, but the profile did not finish the sale. There was no proof, no focused offer and no comfortable next step for somebody who was interested but not ready to call.
You know who would value the work and hate sending cold messages. Sensible. We build a small, researched routine around useful openings and honest follow-up, without handing your reputation to a bot.
The five-second profile lab
Paste the headline you use now and write the opening of your next post. The preview puts them together the way a prospect actually sees them, then checks five basics. Nothing leaves this page.
No AI score and no promise of reach. Just a useful check against clarity, specificity and what happens next.
What you type is processed in your browser and is neither stored nor sent to TWV Media.
This is an illustrative feed preview. LinkedIn changes its interface regularly.
The LinkedIn scorecard
It scores the system rather than your popularity: position, proof, conversations and pipeline. Your answers stay in this browser and disappear when you close the tab.
What we actually do
You can bring us in for the whole system or the part that is currently breaking it. Either way, one senior person remains responsible for the thread.
The people you need to reach, the expensive problem you are credible on, the language those buyers use and the point of view only your experience can support.
Personal profiles that make expertise legible, a company page that proves the business exists, and featured material that gives interest somewhere useful to go.
Named themes, interview-led source material, a workable cadence and posts that sound like the people whose names are on them. No borrowed thought leadership.
A short daily practice for comments, introductions and follow-up, built around relevance and timing rather than a target for connection requests.
Account lists, buying signals, research, careful messages and follow-up that leaves the door open. Automation can organise the work, never impersonate the person.
Profile visits, replies and meetings mapped to opportunities and work won. Reach remains useful context, but it does not get to masquerade as the result.
The pipeline maths
This does not forecast what LinkedIn will deliver. It shows the size of the system your commercial goal requires, so the plan can be judged before the activity starts.
Straight arithmetic, not a performance promise. It deliberately does not invent a connection acceptance or cold-response rate, because the best LinkedIn opportunities often begin with content, referrals and existing networks rather than a message sequence.
A thousand impressions cannot miss a target. A sales opportunity can. That is why the report starts at the bottom of the funnel.
How it runs
Enough time to fix the foundation, publish with consistency and see whether the right conversations are beginning. Then we decide together what deserves to continue.
Profiles, pages, sales material, recent posts, existing network and the accounts you actually want. We interview the people whose knowledge has never made it into marketing.
Profiles, page, proof and content themes are rebuilt around one commercial argument. You approve the words before anything changes publicly.
A sustainable cadence, thoughtful comments, selective introductions and follow-up. Every post has a job and every message has a human reason to exist.
Monthly review from replies to meetings to pipeline. We repeat what moved the right people and stop what merely made the graph look lively.
For a business or sole trader who will run the system themselves once it is clear.
We rebuild the foundation, create the first body of content and prove the working rhythm.
For teams who want the work run with them, without adding another full-time role.
Before you ask
Yes, but only from your source material and with your approval. We interview you, work from real experiences and keep a record of the words and positions that sound like you. A polished post that could belong to any consultant is not thought leadership, it is wallpaper.
Usually both, but they do different jobs. People create recognition and trust; the company page supplies institutional proof, employment context and a home for paid activity. If time is limited, we normally make the relevant people credible first and keep the page useful rather than busy.
Yes, by keeping the lists narrow, researching why contact is timely, making messages genuinely personal and accepting that some people will not want to reply. We do not use mass connection requests, fake engagement or automated conversations that pretend to be written by you.
When the target market is specific enough to justify it. It is excellent for building and monitoring account lists, but access to more filters does not repair a weak offer or an irrelevant message. We settle the position before adding a tool.
No. Start with the people who have useful expertise, commercial relevance and a willingness to show up consistently. Three credible people are more valuable than thirty employees being chased for compulsory posts.
They can work well for high-value B2B offers, account-based campaigns, events and retargeting. They are rarely the first repair. We make the message and the landing journey credible before paying to put them in front of more people.
A profile fix can improve the next conversation immediately. A dependable content-led pipeline takes longer, usually a few months before the pattern is meaningful. Direct outreach can move faster when the offer, list and timing are strong. We agree the leading indicators for the first ninety days without pretending they are revenue.
It depends on how many profiles are involved, whether we are producing content, supporting outreach or running paid campaigns. After the first call you receive the scope and price on one page, with no long contract hidden behind it.
No. The headline lab, scorecard and pipeline calculator run in your browser. The text and answers disappear when the tab closes and are not sent to us. If you copy your score, that copy goes only to your own clipboard. Our privacy notice explains the rest of the site.
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Book a call
Bring up your profile, company page or last five outbound messages. We will show you the first thing we would change and why, whether or not you ever hire us.
Book a free 20-minute call