Branding and visual design
You already have a look, whether anyone planned it or not. We find what customers genuinely recognise about it, keep that, tidy everything around it and hand over files and rules the next freelancer, printer or new starter can follow without asking.
Starting from nothing is the one moment a brand is cheap to get right. We build the identity around where it will actually be seen, from a browser tab to the side of a van, and hand over a working system rather than a single logo file.
Two minutes in the lab. No email needed, and nothing you type leaves your browser.
What we make
Everything is designed to be used by somebody who was not in the room when it was made.
Where we come in
Nobody decided to let the brand drift. It happened one rushed flyer at a time. Usually it looks like one of these.
The decisions made in the first month are the ones you live with for ten years. Usually the risk is one of these.
The one on the website, the one on the van, the one the printer kept from years ago and the one somebody rebuilt in Canva. We gather every version, choose the one worth keeping and retire the rest properly.
Screen, print, embroidery and the social templates each drifted a little. Individually it is nothing. Together it is why the brand feels faintly off without anybody being able to say why. We fix one set of codes for every medium.
There are no templates, or they live in one person's account and nobody else can open them. So each flyer, proposal and post takes an hour longer than it should. We build the kit your team will actually use.
The website is booked, the shopfitter wants artwork and the domain is live. The temptation is a logo by Friday. We settle the decisions that last first and leave the ones that can wait until later.
Identities get approved on a large screen in a meeting room, then spend their lives at forty pixels on a phone. We design from the smallest place the brand appears and work upwards.
The same blue and the same friendly sans serif, often with a tick in a circle. We map the category before drawing anything, so you choose where to stand apart and where to deliberately fit in.
The recognition lab
Type your business name and pick your colours and lettering. The preview puts it in a browser tab, a feed, a phone and on the side of a van, then runs five checks. The lenses show it squinted at, photocopied and in dark mode. Nothing leaves this page.
No AI, no score out of ten for taste. Just the places a logo usually fails, checked in the order they tend to hurt.
#1D4E9E#FFFFFFWhat you type is processed in your browser and is neither stored nor sent to TWV Media.
As you designed it, on a good screen in good light.
Kind regards,
Sam
An illustrative preview built from simple shapes, not a rendering of your real logo files.
The brand scorecard
It scores how the brand is kept and used rather than how it looks: the files, recognition, consistency and handover. Your answers stay in this browser and disappear when you close the tab.
The questions are worded for a brand that does not exist yet, so the score tells you what to settle before anything is designed. Your answers stay in this browser.
What we actually do
You can bring us in for the whole identity or the part that is currently causing the trouble. Most businesses need the last three more than the first three, and are surprised by that.
Every version of the logo, every colour code and every template in circulation, gathered in one place. We tell you what customers actually recognise and what is noise.
Wordmark, symbol or monogram, with colour and type to match, designed from the smallest place it appears upwards and tested on screen, paper and fabric before you see it.
A guide short enough to be read: construction, clear space, colour codes for each medium, type, tone of voice and a briefing checklist for whoever works on it next.
Social posts, stories, presentations, proposals and email headers, built in the tools your team already opens, Canva included, so nobody starts from a blank page again.
Graphics, photography direction and short motion pieces for social and the website. One look, applied patiently until customers know it without reading the name.
Website, favicon, social profiles, email signatures, signage and print, all replaced in one sweep, with the old versions retired rather than left lying around to be reused.
What drift costs
An inconsistent brand rarely costs anything in one go. It costs a quarter of an hour at a time, every time somebody hunts for a file, rebuilds a graphic or fixes a colour. Put your own numbers in.
Templates will pay for themselves.At these numbers a year of lost time would pay for a proper file library and templates for the five things you make most often.
Straight arithmetic. It counts only time lost to hunting for files and fixing colours, not the harder cost of a customer who did not recognise you.
Customers rarely notice a new logo. They notice straight away when the van, the website and the invoice look like three different businesses.
How it runs
A brand project has a start and an end. The end is the handover, and it is where most projects quietly fail, so we plan it from the first week.
Every logo file, photograph, template and printed item you can find, plus a look at the category. We interview the people who make things with the brand every week.
What to keep, what to retire and what the brand must do at sixteen pixels and at six metres. You agree the direction in words before anything is drawn.
The identity is built and tested where it will live: tab, avatar, feed, print, fabric and dark mode. You see it in context, not floating on a white slide.
Master files, guidelines, templates and a rollout list. Old versions are replaced in one sweep, and we check the first month of new material with you.
For a business that has a look worth keeping and needs it written down and tidied.
A new or refreshed identity, designed small first, with everything needed to use it properly.
For teams who make a lot and want a designer who already knows the brand.
Before you ask
We design logos, but we would talk you out of buying one on its own. A logo without colour codes, a small version, templates and a guide gets redrawn by the first person who needs it in a hurry, and within a year you have two. The identity is the logo plus the rules that keep it the same.
Usually not. Recognition is slow to earn and quick to spend, and most businesses that ask for a rebrand need a refresh: the same recognisable core, drawn properly, with the clutter around it removed. A full rebrand earns its cost after a merger, a real change in what you sell, or a name you cannot protect. We will tell you which one you are looking at on the first call.
Yes. You receive the master files in vector and image formats, full colour and single colour, and the rights to use them. Fonts are the exception worth knowing about: many are licensed rather than owned, so we choose ones whose licence covers the web, print and apps you need, or tell you plainly what the upgrade costs before you commit.
We use it for early exploration and to mock a brand up in context quickly. The final mark is drawn by a person. The ownership position of AI-generated artwork is still unsettled, and a logo is the one asset you need to be able to register and defend.
We run a first check against the UK trade mark register and the obvious competitors before any design is shown to you. It is not legal clearance. For anything you plan to register, we will point you to a trade mark attorney, and it is worth the fee.
Yes, and they probably should. Templates are built in whatever your team already opens, and Canva is usually the answer. Locked layouts and a set brand kit mean people change the words and the pictures without changing the brand by accident.
A working day is exactly that. Most identity projects take between four and eight weeks from the first conversation to handover, and the thing that sets the pace is usually how many people need to approve it rather than the design itself.
Yes: ours. TWV Media has its own guide covering positioning, how the wordmark is constructed, the colour palette, typography, the words we do not use and a briefing checklist for outside collaborators. We will share it on the call, which is a fairer test of how we work than a portfolio slide.
No. The recognition lab, the scorecard and the calculator run in your browser. The business name, colours and answers disappear when the tab closes and are never sent to us. If you copy your score, it goes only to your own clipboard. Our privacy notice explains the rest of the site.
Also worth a look
Book a call
Bring whatever logo files you have, or a screenshot of your website, a social profile and something printed. We will show you where the brand is leaking and what we would keep, whether or not you ever hire us.
Book a free 20-minute call