If you want to increase the effectiveness of your brand’s social media marketing efforts, it is imperative you have the right tools in your arsenal. Relying on the same old tools everyone else is using, will often result in your brand having the same old results. Do you really want mediocre results on social networks or do you want to stand out and build a name for your brand?
Thanks to entrepreneurial minds within the social media space, there are now more social media marketing tools than ever before. Discovering a hot, new social outreach tool before your competitors can make all the difference in your business’ social media standing. If you want to improve your company’s outreach efforts on social networking platforms, following are a few under-the-radar social media tools you probably didn’t even know existed.
Recite Social
Recite Social lets you track brand mentions of social media posts across the Internet. Discover which publications are quoting Twitter posts of a specific Twitter user, who is embedding Instagram or Facebook posts in their articles, and how often a social media user is being quoted. Whether you use Recite Social to track your own mentions in publications or to keep an eye on your competitors, this new social media tool should definitely be in your arsenal. (You can even use it to discover engagement opportunities for your brand!)
(recitesocial.com)
SocialPage
If you are tired of your brand’s audience engagement taking place on outside social networks, why not create a social network of your own exclusively for your company? SocialPage offers social network building as a service. Create a custom social community just for your business’ loyal fans and build growth and engagement on a platform you control.
(socialpage.org)
Tabb
If monitoring multiple social media networks is part of your job as a social media manager, you are going to love Tabb. Their helpful interface lets you create custom streams of content from multiple users across a variety of social networking platforms. Create content streams based on topic or user and follow social posts from Reddit, YouTube, Twitter, Facebook, and Instagram all in one place. Who knew tracking social media conversations was so easy, right?
(tabbapp.com)
These are just a few of the up-and-coming tools available to social media managers. The more defined your social media marketing strategy is, the better your brand will be at making connections that count. Check out each of these under-the-radar tools to see which ones you will want to add to your brand marketing resource list.
