Facebook Messenger started out as a simple chat platform, but Facebook has grown it into something more. Apart from adding video functionalities, people can now buy directly from the app. It also makes sense to use it, as you can add your friends who are already on the Facebook app to it.
Because of its functionality, it is the most widely used chat app in the world. Facebook projects that in the U.S. alone, 138 million people would be using the platform by 2022.
If you have a business, then it is high-time that you capitalise in this app, and get your brand publicised to buyers.
But why? Here are the benefits of Facebook Messenger marketing for your business:
- You can create chatbots
- You can advertise on Facebook Messenger
- Huge traffic source
Let us explore each one before you get started.
You can create chatbots
If you have a Facebook page, you can create a chatbot with the Messenger app. In the backend, you can create questions and answers for the robot to use. If a potential customer finds his way on your Facebook page, the Messenger app would pop up, and show up to three of the questions you made.
If the potential customer taps on any of the questions, the app will automatically provide the answer, the key to using this effectively is to create questions that customers would typically ask, which also have a definite answer.
A question like “where are you located” is a good answer. If a customer taps this, your pre-defined answer can easily show your complete business address. Problem is solved, and your customer can drop by your shop if you have a brick-and-mortar store.
You can advertise on Facebook Messenger
If you do not know it yet, you can target people on the Messenger platform to advertise. In it, you can create ads that look like it is on the feed. You can also crate sponsored ads that is delivered to the user’s inbox.
Why is this effective?
On the Messenger app, the customer is focused. No one uses an app without really reading through his message. On the typical Facebook feed, people are just scrolling down, and they usually skip ads and posts that are not from their friends.
But if the ad pops in the Messenger box, the message is personal. The customer would feel that the message was meant for him, and this personalization increases the probability of the customer engaging on the ad.
In addition, instead of a call-to-action saying “shop now”, you can use “send message” in the button so your message does not appear salesy.
Huge traffic source
The statistic we mentioned earlier only covers the U.S. Worldwide, there are more than 1.3 billion people who use the platform every month. In the same period, more than 20 billion messages are exchanged.
Can you just imagine the amount of eyeballs your business can reach?
1% of 1.3 billion is 13,000,000. That should be more than enough for you to reach new clients. If you are a local business, it makes sense too that you advertise locally. It is virtually impossible not to have enough Facebook users in any given community.
Facebook users are everywhere, and all you need to do is to reach them. Do this with the ad that is targeted to a particular demographic, or target the right local if you have a physical store.
Summary
Given these numbers, traffic is not an issue. Your main concern is going to be the effectiveness of you ads. If you do it on Facebook Messenger, your main goal is to initiate a conversation.
Marketing on Messenger yields better results, but you cannot expect that a potential lead is going to convert right away. Use the conversation to get the target customer deeper into your sales funnel, and then convert.
