There is one reason why TV talk shows and radio shows are popular: people love to hear others talk. Communication is part of the human psyche, and it is never going to change. The only thing that changes is the platform.
Thanks to the internet, any person can now create a podcast, which is like a pre-recorded radio show and can also be like a TV show that you can post on YouTube.
But why should a business create a podcast? What are its merits?
The benefits of creating a podcast are:
- Improves credibility
- Builds relationship with people
- Creates loyalty
Let us take a look at each of these benefits, and help you understand the implications of creating a podcast or your business.
Improves credibility
A podcast is about talking. Like a TV or radio show, you have to talk a lot. In a podcast, you focus on subject matters that either benefit or entertain people. For a business, this is crucial because you want to establish yourself as a brand.
For example, you may be in the e-commerce niche. If you create a podcast in this niche, you have to have episodes that deal with the complexities and difficulties of building an e-commerce store.
As a business, your podcast shows should aim to help people solve problems in your niche. The difference between a podcast and a tutorial is that a podcast is leaning towards experiences, not how-tos.
A podcast relies heavily on thought processes and opinions, while YouTube videos are instructional.
Builds relationship with people
In a podcast, you invite guests, and you talk to these guests. These are experts in a specific field whose opinions matter to you and your audience.
Since a podcast is also like a radio show, you can stream it live if you want to, and then ask your listeners to call. If they do, you build a relationship with them.
This is most effective if there is a Q & A segment in your podcast show. You can entertainment maybe five callers, and then attempt to solve their problems right there and then.
Anyone listening to the Q & A will value what you have to say. After all, you are there to help.
People value the opinion of experts. As a podcaster, you are the expert that they look up to. Apart from making you an established and credible source in your niche, people will develop an emotional connection with you.
Creates loyalty
Once you have a massive following, you can start building a community in your podcast. This community is a group of people who are loyal to you. These are your followers who love to hear what you have to say, and most importantly, they trust what you have to say.
As customers get more and more value from you, they become loyal. They get substantial information from you to help them fix some problems in their lives, and in return, they buy your products are services.
Loyalty is critical, as it is easier to make money from repeat customers than it is to convince new customers to buy.
Summary
Podcasting is a great way to build your brand and drive traffic to your business. People can listen to your show while driving, and you are giving your audience a chance to listen to actual experts in your niche. As a business, your listeners have a vested interest in your show because they want to learn.
It is not like a TV show where all the guests are actors who are trying to promote a new movie or simply to have fun. People view podcast as something meaningful because a podcast is directly involved with their dreams and aspirations.
