If you are an online entrepreneur, you want to either increase your conversion rate or your sign-rate on your email subscription. With more people on your email list, you will have more leverage to market your products and services to people who are, to begin with, interested in what you have to offer already.
But what should you do to make your call-to-action (CTA) buttons much more effective than it is now?
Let us walk you through some of the best words you can use to improve both your conversion rate and email subscription.
Shop Now | Explore
The words “shop now” or “explore” are not intrusive. They do not force a customer to think that they are actually buying your product. Instead, what these words do is to encourage your site visitors to learn more. Actually, you can also use “learn more” as a CTA.
If you use these words, the customers are being encouraged to get to know your products or services before they commit to make a purchase. Basically, you are telling your consumers that they can “walk” around your website without the fear of letting their money go. And if you do this, you they feel relaxed and are more likely to buy.
Get X% Off
Nobody wants to miss out on a deal. If your CTA offers a discount, the customer is more likely to consider buying. This CTA is effective if only the customer has an anchor price. What this means is that he has a point of comparison.
For example, he must know that the price of your product is $100, and if your offer is 20%, he knows that he would get $20 off if he buys it now. This kind of CTA woks best if you combine it with FOMO or fear of missing out.
In FOMO marketing, you must have a deadline when the deal is going to expire. This creates a sense of urgency and makes people want to purchase the item now rather than missing out in the discount.
Get your Freebies Now
Nobody can resist something free, especially so if what you are offering has a perceived value. In online entrepreneurship, you can offer free products or free digital items to help you boost your conversion. Sometimes, customers are much more interested in the free item than what you are selling.
Be sure you are clear what free stuff you are offering. If it is an eBook, it must be something that will improve a person’s skill or knowledge about your niche. If it is a free product, be specific what they would get, like a free make-up kit, smartphone case, or free lipstick.
Sign-Up Free
These words only work best if you are asking a subscriber to sign-up where he would get something in return. Preferably, it is the free use of a software or product that you are selling. Many start-up companies offer about 100 free products, called giveaways, prior to their launch.
In exchange, they ask the recipients to leave a feedback about the product, or they ask the customers for their email address. The same applies for software products that are offered for a free trial, or if there are free plans where the consumer can use the service completely free, but with lesser features.
Summary
Power words are the key to making a sale—they are important to improve your conversion rate. When using power words, never forget that the first word must be a VERB. This is why they are called call-to-action—you want your potential customers to do something. You want them to move and that movement must be in your favour. In return, you give them a benefit, which can be a discount, free membership, or free items.
