Podcasting is more than the latest trend hitting the advertisement stream, it’s a tool that works. It provides an actionable way for consumers and businesses to learn more about the products and services they want and the people behind the ideas. Podcasts inform, engage, and sometimes entertain while providing authenticity and knowledge to their audiences. It has become a cost-effective way of introducing new products and services while reminding customers of their brand loyalty.
Podcasts promote B2B, B2C, and C2C offers while engaging and targeting new audiences. They offer an opportunity for companies to streamline their approach within the industry and stack their content creation capacity. Many like-minded individuals and companies follow podcasts because they are interested in expanding their client base within the same niche. Whether they are offering to promote your podcast or presenting their services, you have an avenue to a bigger audience where you may both prosper.
Who uses Podcasts?
Who is in your new audience? Over 70% of the businesses who use podcasts to engage their audiences have 100 or more employees. Many of these owners and managers are the “movers and shakers” of their industries. They are educated and affluent in their niches.
Mobile advertising and media trends have become a significant part of their advertising strategies. The use of podcasts to spread the word is smart, economically sound, and appealing for their business. It positions them in front of potential clients who wish to learn more about their offers and gives them access to industry specialists geared to moving their business forward in a positive, profitable manner.
Many startups are relying on podcasts to launch their new businesses. Almost 40% of small and medium businesses plan to either start one or already have one as part of their marketing campaigns. These strategies put new companies in front of qualified prospects while managing the advertising stream on a tight budget.
Podcasts Establish Credibility While Promoting Growth
In today’s business corner, mobile access, and social media growth offer new opportunities to target knowledgeable, experienced prospects within specific niches. Joining a live podcast means sharing your point of view with like-minded individuals. Queueing up a list of industry-related episodes gives customers information about your products and services when they need them and puts you in front of the right audience at the right time.
Since over 40% of the population has listened to podcasts, it’s likely that your targeted audience is already engaged and familiar with this format. Audiences like to listen on the go and podcasts offer them a way to solve problems, keep informed, and entertain themselves for just a few minutes at a time. Podcasts allow smaller companies to present themselves as professional and knowledgeable in those few moments.
Short, quick episodes establish credibility within your niche. They introduce new products or services to a loyal following while supplying positive reviews and answering questions regarding new and old products or services your company offers. Since many podcasts provide a comment section, it is easy to see what other audience members think and feel about the program. Information like this is used to determine whether messages are coming across accurately and what issues clients need solving.
Podcasts reach a specific audience, one who is searching for answers. These are pre-qualified prospects that can build your business. They are often experienced and knowledgeable in your niche, so they will be a valuable target base and endorse industry credibility.
Podcasts Are a Powerful Marketing Strategy
Podcasts are a powerful tool when it comes to your marketing strategy because they increase visibility and make you an authority figure in your niche. Regular broadcasts help raise awareness about the company and the values that move it forward. They give the audience information that translates into benefits they can appreciate. This material then makes it an actionable moment that increases your reach exponentially.
Podcasts Are Content!
Podcasts should be part of the content structure. Use the information to produce articles and blogs that make a seamless transition from one to the other. Interactions between modalities increase audience access making them more likely to engage and participate in discussions and reviews.
You need to create this action to relate with your audience and produce any ranking on the internet. Just like your blogs and articles, producing podcasts on a regular basis keeps your business relevant, but it also engages audiences more effectively.
By creating podcasts to work in tandem with blogs, promotions, and publications, this type of informative advertising medium can make money by inviting others to advertise and engage. Ads can be added at the time of production or later on as an audience grows. Inserting an advertisement during a conversation can increase revenue potential from other businesses within your niche. However, remember podcasts are part of your content, so the advertisers need to reflect your values. Produce it to maximize your potential growth and meet your budgetary needs effectively and efficiently.
How Is My Podcast Cost Effective?
Whether you record podcasts using the computer’s camera setup or purchase a more professional version, the point is to engage with an audience in your niche. This content helps to create your niche specific community that is necessary to promote brands and increase visibility. They are less salesy and more informative, making them ideal for quick searches that offer solutions to problems.
Podcasts are an innovative way to use traditional video in a better format. Not only does this process put your brand in front of a larger audience, but it also allows you to share your customers’ stories and successes. When this happens, visibility increases and future customers feel more confident about taking action. These stories share the benefits of your products or services while making you an industry authority. All of these benefits come from the minimal investment required to produce a few minutes of video.
Budgets are limited and strictly controlled in startups and small businesses, so it is necessary to spend wisely and make your content do twice the work with the least amount of effort. Podcasts are a strategic part of this advertising process because it has the potential to reach millions and be the source of additional content streams. While larger companies can make huge productions out of various content formats, it requires minimal equipment and organized information to present engaging content.
