Business changes quickly and if you are not onto the latest trends, you face missing out on expanding your company and growing profits. The latest trends can completely change your brand and turn it into something far more lucrative and powerful.
It isn’t easy to spot the latest trends when they crop up. It also isn’t easy to jump on board a trend while everyone else is afraid to do the same. This year will see a number of exciting trends online and these are some of the ones to watch for in 2020.
-
Create shoppable social media posts
One of the most difficult things to do for online businesses is to get customers to visit their online stores directly from a social media post or advert. In 2019, Instagram Checkout launched, making it possible for customers to go directly to a brand’s online store to buy products. This year will see shoppable posts used even more as companies want to make fewer steps between the advert and the purchasing of a product. Instagram has become one of the best social media platforms for small businesses. Hundreds of t-shirt companies are selling items to customers around the globe due to simple shoppable posts. If you use Instagram Checkout, your followers and customers never have to leave the Instagram app, making it easy to sell items. Although Instagram Checkout launched last year, 2020 will see more companies using it to sell products quickly to customers.
-
The rise of Micro-Influencers
Influencers on social media have become so big in the world of advertising that hundreds of thousands of dollars can be made by these individuals for promoting just one product. In addition, many of these medium- to large-sized influencers have a lot of power when negotiating with companies. The days of sending a product to someone and hoping they review it in a social media post is over, at least at the highest level. Small- and medium-sized companies are now priced out of working with top-tier influencers. Even medium-sized influencers are pricing out companies. Now, micro-influencers are making waves as companies seek out these smaller social media individuals to promote their products. Mirco-Influencers are still small enough that their social media accounts aren’t cluttered with adverts from businesses. In addition to having fewer adverts to promote via social media, Mirco-Influencers focus on a niche area of followers. Many of these Mirco-Influencers have around 30,000 social media followers.
-
Facebook and Twitter alternatives
At one time, Myspace and Friendster were the social media platforms people flocked to. Over time, with the creation of Facebook and Twitter, Friendster died and Myspace now lives on life support. For 15 years, Facebook has been the king of social media, but its followers are declining. Studies show Facebook has lost 15 million users since 2017. Although Facebook still has billions of users, it is likely to lose more in the next five years. Brands now need to diversify their social media and look for Facebook and Twitter alternatives. Pinterest and Reddit have been used by marketers to reach customers in recent years. Now, Medium is a popular spot for marketers to advertise. Snapchat is another channel that marketers are using to reach Gen-Z.
