You cannot ignore the growing importance of video. YouTube has been growing at an insane pace for the last decade, and Facebook is hot on its heels in the video space. Video is becoming more and more of a central feature in every internet experience.
Here are five important facts about video marketing in 2017.
1. People Watch One Billion Hours of YouTube Per Day
It’s hard to fathom the amount of video that people watch on YouTube. YouTube was already the largest video platform on the internet in 2012 when they achieved 100 million hours of video viewership per day. Nowadays, they serve one billion hours of video in any given 24 hour period.
Use this fact as motivation to invest even more time and energy into creating great video content. Video viewership is huge and it’s only getting bigger. It seems reasonable to suggest that YouTube may rival popular TV channels in the next few decades. Look around, and YouTube is creating a new level of fame and celebrity all the time.
2. Using Video in an Email Increases its Click-through Rate by 200-300%
Email marketing is the oldest form of digital marketing, and it’s still one of the most important things a company can do on the internet. Include video in your emails to increase click-through rates by up to 300%.
Don’t stop at email. Include video on your landing page to further increase conversion rates once the user is on your website. Most emails and web pages will be better with video.
3. Facebook Video Receives 135% More Organic Reach Than Photos
Did you know that videos are even better than photos on Facebook? You can use videos in your content mix to double your reach on important posts.
As Facebook continues to innovate with its video products, it’s important to stay up to date. Recent new developments include live streaming and mid-video advertising. Regardless of your current strategy, keep an eye on this space going forward.
4. Online Videos Will Account for 80% of All Internet Traffic by 2020
The internet is turning into a giant video network. All other traffic on the internet pales in comparison to video traffic, and this phenomenon is only becoming more extreme with time. In three years an astonishing 80% of all internet traffic will be for videos.
This is a huge opportunity for content creators. With new people entering the internet video ecosystem every day, you can build a large audience on YouTube and Facebook before it’s too late.
5. Instagram Gets The Most Engagement
When you compare Instagram’s engagement to other social media platforms, it’s not even close. Instagram performs 50 times better than Facebook and 100 times better than Twitter when it comes to post engagement per follower.
Photos do better than videos on this platform. Nonetheless, videos can be part of a good content mix on Instagram. You can combine videos and photos with the new carousel post format to get the best of both worlds.
Online video is still evolving to accommodate the internet’s increasing viewership. It’s important to stay up to date if you want to thrive as a digital marketer. For now, use these facts to develop a strong video strategy for your brand.
