Facebook has been around since 2004. It is one of the biggest social media platforms today, making it ideal for people to advertise. It has gobble up several companies, too, which means it has data on these users that you can exploit to your advantage.
As an entrepreneur, you should be guided by data to make business decisions, so we will help justify today what makes Facebook the Mecca of advertising.
You will learn today some Facebook statistics proving you should use it for marketing. Hopefully, we can shed light on your dilemma as to whether Facebook is better for your business or not.
The Facebook Demographics
Facebook has over 1.49 billion active users. Yes, it has a letter “b”, not “m”. Facebook is not just in the United States, it is all over the world.
That number is not just superficial. Studies show that these active users access their Facebook accounts, on average, eight times per day. What this means is that for each user, you have an average of eight times per day to show your ads to the same person.
And it does not stop there. Facebook users typically spend more than 30 minutes a day on the app or the website. What does this mean? What it means is that you have better chances of showing your ads to these users than on any other platform.
The Marketing Stats
Facebook has gathered so much data about its users that it can provide us with solid numbers about how the users behave in marketing activities.
For one, 57% of consumers admitted that their business decisions are influenced by social media marketing activities. Out of that 57%, 44% are from Facebook ads.
Let us break that down. For every 1 million people, 570,000 said that they buy because of social media ads. Out of 570,000 people, 250,800 are influenced by Facebook. This influence is huge, and you will be left out of you do not use Facebook for your marketing campaigns.
In Facebook, you can either create your business page and gain followers, or create ads so people can see who you are, what products you sell, and increase your conversion rate.
Another marketing statistic you may want to know is that 78% of American consumer say that they discovered products on Facebook. This is great, and a proof that Facebook is a channel where you can be found. And not only that, people who find your product on Facebook will act positively and buy what you sell.
Facebook Mobile Can Make it Happen
About half, 47% to be exact, of Facebook users are exclusively on the app. What this means is that they carry Facebook with them all the time, and they access the app at any given time of the day. To an entrepreneur, this means that you can show your ads to the people any time of the day.
In relation to this, 98% of people now access Facebook on mobile, not on a computer. This gives you more leverage to all people, as you do not have to wait for them to come home at night to view their Facebook feed from a desktop or laptop.
Summary
Facebook is the most powerful tool out there as far as social media and marketing are concerned. It is the king of all social media, and if used properly, you can improve your bottom line.
Facebook is used by all types of people of any age. It is a universal app that allows people to connect, and you should use this to your advantage. Facebook does not favour any niche, unlike other social media platforms that rely heavily on photos.
