Twitter is one of the most popular social media sites out there. In the last report from early 2019, Twitter had 126 million daily users and 329 million users overall. While it is not as big as Facebook or Instagram, Twitter allows you access to a subset of potential customers you’re unlikely to reach or connect with anywhere else. What makes Twitter so special? What are the advantages of using Twitter for business? Keep reading on and we’ll answer all of this and more.
What are the Advantages of Using Twitter for Business?
The advantages of using Twitter for business are numerous. It can help you increase your website traffic, improve your brand identity, build a relationship with your customers, and more. Take a look at the list below for the top 5 advantages of using Twitter for business.
1. Reach New Customers with Mentions and Hashtags
Twitter is a great platform for connecting with new people. You can easily @ mention different people and other businesses you want to build a relationship with. Plus, Twitter is based around the use of #hashtags. Thousands of new customers can potentially find your Twitter account, brand, and website simply from using the right hashtags.
2. Stay on Top of Recent Trends
Another advantage of so many users utilizing hashtags is the ability to track what’s being said. You can quickly and easily find what’s trending on Twitter right now and use it to your benefit. Following your competitor’s actions on Twitter is a great idea, too. Watch to see what they’re doing and what hashtags they use and track their success as well. Take what works and leave what doesn’t.
3. Drive Traffic to Your Store or Website
One of the best advantages of using Twitter for business is using those hashtags, mentions, and retweets to drive traffic to your store or website. The more you interact, post, and use hashtags, the more followers you will gain. This also offers you more and more people to market to on a daily basis. Twitter is different from other platforms and therefore considered special. Many users that have abandoned Facebook and don’t use Instagram, find solace in Twitter. Therefore, you’ll have access to an audience you won’t find on other social media sites.
4. Connect with Your Customers
Using Twitter gives you direct access to your customer’s feedback and more importantly, gives your customers direct access to you. This takes away the corporate fog and can make your company seem more approachable, genuine, and thus trustworthy. It’s important to invest time to answer any direct messages you get and replying to @ mentions. This type of one-on-one interaction will build brand loyalty, identity, and awareness.
5. Cultivate Your Brand Identity
Finally, last on the list of advantages of using Twitter for business is the ability to cultivate your brand identity. No longer are you just a website, logo, or product. You can bring your brand to life, make it interactive, and give it a personality. This gives your customers something to relate to and shows them who you are all the while building brand awareness and loyalty as well.
