Annie Bee

Annie has worked within the TWV family for over 5 years providing her expert marketing opinion across the board. A keen bookworm who has recently made the switch to audio books; she can often be found keeping up with market trends from influencers like Gary Vee and more.
4 Articles written

The Rise of Nostalgia Marketing in a Digital World

Have you ever found yourself instantly transported back to a cherished moment in your past by a familiar scent, the opening bars of a...

Intent Marketing: The Key to Reducing Ad Waste

In today's fast-paced digital landscape, businesses invest substantial financial resources into advertising campaigns, aiming to capture the attention of potential customers and drive conversions....

Google Tag Manager: Advanced Strategies for Marketers

As the digital landscape becomes increasingly complex, the need for advanced strategies in using tools like Google Tag Manager (GTM) has become more evident....

A Deep Dive into Instagram’s Shopping Features: Revolutionising E-commerce

In the realm of digital communication, Instagram has carved a prominent niche. Since its inception in 2010, Instagram has evolved from a simple photo-sharing...

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Digital Marketing