What is a Messenger opt-in?
It is a process where you convince a person who is currently using Facebook Messenger to opt-in to your list. Basically, it is a marketing strategy to convince a lead to subscribe, not on your email list, but on your Messenger list.
The most common way to convince a person to opt-in is through a pop-up on a blog or website (email). But since Facebook now allows you to advertise on the Messenger chat platform, you can use this as an opportunity to give your business more exposure, and get more opt-ins.
But how do you acquire Facebook Messenger Opt-ins?
- Use Send Message in your Facebook Ads
- Use Send Message Chatbot in your Website
So far, these are the only two ways on how you can use Facebook Messenger opt-ins. Let us explore each one.
Use Send Message in your Facebook Ads
After creating an ad on Facebook, you have the option on what kind of call-to-action you want to use. On Facebook, you can ask the lead to sign up for an account, view your website, pay for the item or buy it now, or send you a message.
It is the Send Us a Message button that will help your acquire subscribers and increase your Messenger opt-ins. If a site lead clicks on this, and sends you a message, you now have that person on your Messenger list.
You need to use this approach because it is not obtrusive. The customer who sent you a message thinks that he is just chatting with you, and he does not feel like he lost his privacy, unlike in email subscriptions where they have to provide their email addresses.
But how do you keep the list? The trick here is to use a program that accumulates the list. For every person who chats with you, this program is going to save that person’s FB profile on a list. A software like this will allow you to send mass messages to this list, like as if you are sending a mass email to email subscribers.
Use Send Message Chatbot in your Website
There are many software programs that allow you to use a plug-in called chatbots. These chatbots can be integrated into Facebook, which means that your website can have a pop-up asking the reader to chat with your on Messenger.
Once a site visitor engages on this pop-up, the software program will keep the person’s details on your list, and you can send mass messages to these people as part of your marketing campaign.
That is not the only thing you can do with this program. You can also automate a lot of messages on the chatbot. For example, you can program the tool to answer basic customer inquiries. This type of subscription is subtle because you are not forcing your site visitor to sign up. In his eyes, he is merely communicating.
On top of this, you can also send eBooks through the Messenger app. Instead of the customer getting the eBook in exchange of an email address, all he has to do it to click in a button to get that free item on his Messenger app. The other way to do this is to give a link to the customer where he can sign up on your email subscriber list.
Summary
Facebook Messenger opt in is the new way to go. A lot of marketers have not yet exploited this, but the results of marketing are so much better than email opt-ins. In fact, studies show that marketing via Messenger has an open rate of 88% and a click-through rate of 56%.
