Forget Twitter and Facebook, because Instagram is the best way to attract customers to your business in 2022. Why is Instagram a vital way to promote your business? Allowing customers to see images of your products, employees, offices, and other day to day business workings makes your company more personable.
In 2018, Instagram had a reported 1 billion users sharing and liking photos. While Facebook is still the king of social media, for now, it continues to lose users, especially young ones who are flocking to Instagram for its simplicity.
Facebook lost 15 million users in a two-year period and with more likely to leave, Instagram has become more popular than ever for businesses. But how do companies drive more sales from Instagram?
Be recognisable
It you want customers to find your company and buy from the webstore, then you need to make your Instagram instantly recognisable. Your Instagram handle needs to be the same as it is on other social media pages and the main image should be identifiable with your brand. In addition, your posts should not be out of bounds from what it is you offer in terms of products and services.
Add a concise bio with a link
Your bio page on Instagram should be clear and straight to the point. This gives users the chance to learn about who you are and what you offer. You may only have one chance to attract customers on Instagram and a bad bio can ruin everything. The bio page is the only place on Instagram in which you can add a clickable link. Make sure the link is working and that users can be directed to “the link in our bio” to easily reach the webpage or webstore.
Hashtags
If you don’t know what hashtags are in 2020, then you probably shouldn’t be using social media. Hashtags are simply labels for social media content. They help users interested in certain topics and content to find other posts and users interested in the same things. Businesses can reach customers they never previously would have by simply adding hashtags to their image posts. For example, if you are selling NFL jerseys, you may post an image of the Super Bowl winning Kansas City Chiefs. In the description for the image you would want to write #NFL, #SuperBowl, and #KCChiefs. Now, anyone searching for content on those subjects can be redirected to your post. If they see your content and like it, they may purchase a product from you.
Use stories
The Instagram stories function is one of the most popular features and many users post to stories rather than their timeline these days. Stories gives followers the chance to see an image or video that only exists for 24 hours. Used correctly, you can show exclusive content and behind the scenes footage on a daily basis.
Don’t post everything
Instagram business accounts shouldn’t be used to post any and every image you have. Stories allow you to post other content, so make sure you use your timeline to post worthwhile images to promote your business.
These tips should help you drive more sales from Instagram. Keep in mind, driving sales from social media does take time, so get to posting and have a long-term strategy to get eyes on your products and services.
