Though most people have heard of regular e-mail marketing, few are aware of next generation e-mail marketing. In a nutshell, this form of advanced e-mail marketing empowers a business to transmit a large volume of highly nuanced e-mails to targeted prospects and current customers. This correspondence features employee signatures along with a persuasive call-to-action. It is the perfect way to forge meaningful inroads with those who are most inclined to purchase your business’s products and services.
Why Signature Marketing is so Important
Signature marketing empowers your marketing team to directly communicate important information to target prospects as well as existing customers. Perhaps you would like to shed light on a new product you are bringing to market or that you are hosting a special customer event. The e-mail signature is an excellent vehicle to get the word out, increase brand awareness and establish a solid connection with prospects.
Part of the power of signature marketing is its ability to give a company and its accompanying brand a distinct voice. E-mail signatures are a means of efficiently communicating critically important information about your business’s offerings. The best part is that software ameliorates the e-mail creation and transmission processes. It takes mere seconds to modify an e-mail call-to-action with this amazing technology. It doesn’t require the costly expertise of IT professionals, nor does it mandate that employees invest time and effort in regularly modifying their signatures with particular prospects in mind. Signature marketing technologies like Sigstr cost as little as a dollar per month.
The Advantages of Signature Marketing Over Traditional E-mail Marketing
Too many people think of signature marketing as just another means of e-mail advertising. Signature marketing uses outbound e-mails as a means of promoting your business as well as your brand, company ethos and primary marketing message. This next generation e-mail marketing takes advantage of e-mails that have already been transmitted. It makes use of the otherwise unused bottom portion of the correspondence to display a meaningful message that makes a lasting impact on your target customers.
The signature and call-to-action message can be altered as frequently as desired. When properly leveraged, signature marketing has the potential to generate a rapport and consequently, loyal customers that cling to your brand for years or even decades. It’s a stark contrast to traditional e-mail marketing in which massive amounts of generic messages are sent and redirected to spam folders or left unopened.
The High Open Rate Your Business Needs
An e-mail that remains unopened is a waste of your business’s capital, time and manpower. Part of the beauty of signature marketing is that it has a high open rate compared to conventional e-mail marketing. In most instances, less than five percent of target recipients open a traditional e-mail marketing message. Signature marketing allows for an open rate of 90-100 percent as it taps into the potential of an already-existing relationship. This rapport opens the door for a powerful signature and call-to-action combination that makes a massive impact on your bottom line.
Signature Marketing is Worth a Try
If you have grown tired of your ineffective marketing methods, it is time to make a change. Give signature marketing a try and you will likely be impressed with the results. This is a surefire way to boost your open rate and reach your target customer base. The end result will be a meaningful boost to your organisations bottom line.
