Facebook has been a household name for everyone since as far back as 2006, which makes it almost obvious that using Facebook Messenger Chatbots today would add a lot of value to your marketing efforts.
One in two people believe that messaging is the modern way to communicate with businesses.
People are 53% more likely to get in touch with businesses when they can do it via messaging.
Two out of three people in the UK message a business every quarter.
These statistics show that it’s important that businesses offer their customers the option to communicate with them through messaging. With most consumers currently on Facebook, the company’s Messenger is the best platform to do this, and the chatbots offered on Messenger are the best way to stay in touch with customers at all times.
There’s a range of benefits that businesses come by when they install chatbots on their Facebook page. One of the greatest advantages to this move is that it improves conversion rates. Here are the ways in which a chatbot can help you do this.
You offer better customer service
When a customer messages your business, a chatbot is able to reply quickly. While it may just be a canned reply or a reply taken out of your FAQs list, speed of reply does show customers that the business is anxious to please them. Some chatbots are able to get customers to ask the questions that they need answers to, so that when a human is ready to help them, they can get answers quickly. Good customer service can set your business apart, which is something that can improve conversion rates.
Improve brand awareness
Your chatbot can help customers learn more about your business, especially those customers who have only recently begun communicating with your business. It’s a great way to build consumer interest. All you need to do is to convey any information about your brand that might appeal to them. Communicating good things about your business is a great way to take a cold audience, and prime them to be more receptive to your company’s message. There are a few ways that you can do this.
A greeting message is the first way to warm up your audience. A simple and thoughtful greeting is all it takes. A drop-down menu of questions that customers can ask the chatbot and find answers to is another way to build positive opinion of your company among customers messaging you. A little advertising on the page can help, too. Information about a recent event, for example, can attract many customer clicks. The more the customer learns about your company, the more engaged he turns out to be.
Use chatbots to get people to visit your website
An audience that is warmed up with a quick reply, is often in good shape for an invitation to visit the company’s website. An invitation such as this, however, shouldn’t involve pressure. It should be low-key, such as an invitation to explore your product range on the website. Chatbots can display such invitations.
You can try an ad hoc broadcast
While chatbot conversations are fun, it’s possible to take them a step forward, and use them to broadcast the latest news about your business. All you need to do is to direct customers to a great new blog post on the company website, for example, or ask about whether they would appreciate learning about company’s products in the future. It’s important to make sure that these broadcasts are about adding value to the customer, not the other way around. It’s the only way to ensure that customers remain engaged.
Use augmented reality
Augmented reality works better for some businesses than others. A chatbot with augmented reality, when it promotes a fashion business, could help customers use their phone camera to try on clothing or accessories. It could work for non-fashion businesses as well, to add a fun element at times.
You get to collect data for customer targeting in the future
When customers show interest in chatbots, you can use the information you gather to target them, when possible. Serving people with the content that they need is a great way to keep them engaged in the company. This can only make for improved conversion at some point.
Facebook messenger needs to be part of your marketing strategy
It’s important to realise that as effective as chatbots can be, they are only as powerful as the rest of your marketing strategy. They don’t replace your marketing strategy. Instead, they help enhance it. You can also find out how to make your website Facebook friendly with us as well.
